Shaping ideasBuilding businesses Celebrating people

Experience the best of
all three worlds under one roof

We've taken theindustries in theMiddle East & India by storm

and we're not slowing down
anytime soon.

Since our inception, we've been on a mission to shake up the media and events industry in the Middle East, and we are on the path towards taking this mission to India. When we started, we saw the need for a fresh and innovative approach that would challenge the status quo and push the boundaries of what's possible. And that's exactly what we've done.

Content plays a crucial role in all our verticals and we tell stories of sectors, industries, products and people. Our digital transformation 3 years ago was a giant leap towards adapting to our readers' need for quick and accessible information. Today, we engage and inform our industries via content formats like videos, podcasts, newsletters, and much more.

We're not content with just being the fastest-growing media company in the Middle East - we're on a mission to revolutionise industries. Through our trade shows, awards, and publications, we've brought together niche industries and offered them a platform, a voice and a strong collaboration!

The art ofcrafting customisedconversations and connections

At Media Fusion, we pride ourselves on our ability to customize our services to meet the unique requirements of our clients, allowing us to master the art of crafting conversation and connections through our three key offerings: Publications, Trade Shows, and Awards.

Through all of our services, we prioritize forging meaningful connections and facilitating valuable conversations that help our clients achieve their business objectives.

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From humble beginnings to market dominance,Our journey is nothing short of extraordinary


Media Fusion was launched as a B2B Publications and events company in November of 2007.


We launched our first publication - our flagship magazine Clean Middle East, which revolutionised the cleaning, hygiene and facilities management industry in the region.


Media Fusion’s second publications Waste & Recycling Middle East was launched to bring together the waste management and recycling industries and companies in the region.


We launched our first trade show - Clean Middle East Pulire - in collaboration with VIS Exhibitions and Conferences and the erstwhile Afidamp Servizi SRL (now ISSA Pulire).


FM today Magazine was launched with the vision of bringing together the hard and soft FM industries in the region. Over the years, the brand has grown and today covers the entire built environment including property technology, community management, real-estate and many more under the banner of Built Environment.


We combined Clean Middle East Pulire with Gulf Laundrex and Gulf Car Wash and Car Care under the banner of Middle East Cleaning Technology Week (MECTW) in collaboration with VIS Exhibitions and Conferences, and erstwhile Afidamp Servizi SRL. The event was a great success and was eventually acquired by Messe Frankfurt in 2017.


We launched our very first award - Middle East Cleaning, Hygiene and Facilities Awards in April 2018. In October we launched the Middle East Waste and Recycling Awards. Both brands are the top awards ceremonies in the region celebrating excellence in their respective industries.


We brought the entire bedding and mattress, sleep technology, bed linen, sleeping aids and other associated industries to the Middle East for the very first time under the banner of Sleep Expo Middle East.


Building on our legacy in the facilities, community management and real-estate industries, we organized our first-ever Smart Built Environment Forum and Awards. We also brought women of all our core industries (of publications) together to share stories, experiences and challenges as women from their respective industry under the banner of the 'W'OICE Meet.


We expanded on our strong legacy in the sleeping industry and add two co-located shows to the banner - Middle East Foam and Polyurethane Expo & Adhesives Sealants and Bonding Expo. This year also marked our official foray into the burgeoning industry in the Kingdom of Saudi Arabia through the Saudi Arabia Cleaning, Waste and Facilities Management Awards.


This is our year! We launched Aviation 360 magazine and Sleep Expo Europe. We also added Middle East Composites and Advanced Materials Expo, Plastics Recycling Show, SBEF KSA, Paper Recycling Conference, Metals Recycling Conference, Electronics Battery Recycling Conference, Waste Management and Circular Economy Conference, Laundry & Housekeepers Summit Qatar and KSA. We also opened our first office for Media Fusion India in Mumbai. It's only onwards and upwards from here.

We're not content with just resting on our laurels. We're constantly looking for new ways to push the boundaries and challenge ourselves. We're exploring new markets, experimenting with new formats and collaborating with new partners to continue to help our audience achieve their goals through meaningful dialogue and engagement.

So, if you're looking for a media and events company that's not afraid to take risks and push the limits, we are just a click away!

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